The fake heads were astoundingly accurate, down to the hairstyles and the expressions of those walking in the show.
Creative director Alessandro Michele said the heads were intended to represent the struggle of discovering your identity, and “looking after your head and thoughts”.
The models walked down a runway amid operating tables under surgical lights in the Gucci Hub, the brand’s Milan headquarters, over the steady beeping of a heart monitoring machine.
The strangeness didn’t end there – Mr Michele also sent models down the catwalk holding baby dragons and snakes, and another had a third eye in the centre of her forehead.
The collection took inspiration from many different ethnicities and cultures, with Sikh turbans, South American patterns and embellished headpieces all on the catwalk.